Case Study: Schneider Electric’s Regional Breakthrough with Hyperlocal Marketing Company Overview

Schneider Electric SE is a global leader in energy management and digital automation. With 349 outlets across India, Schneider recognized the need to engage customers more personally at the local level, especially in a market as vast and diverse as India. Despite strong global branding, the company faced a critical challenge: How could they build stronger community relationships, educate customers about complex energy solutions, and drive higher engagement and sales regionally? Goals and Challenges Schneider Electric set two clear goals. First, they aimed to retain customers and build loyalty by creating a deeper, more personal connection at the community level. Second, they needed to increase their conversion rates and overall return on investment (ROI) from local marketing efforts. However, achieving these goals wasn’t easy. They had to overcome several challenges, including educating customers across a diverse country and building a strong regional identity around a global brand all while competing in a crowded and fast-moving market. Strategy: A Hyperlocal Approach To tackle these challenges, Schneider partnered with Sekel Tech to roll out a hyperlocal marketing strategy. The foundation of their approach was personalization powered by technology. Using Sekel Tech’s Hyperlocal Discovery & Omni-commerce platform, Schneider built a system that could segment customers by location and behavior. This allowed them to send tailored messages and create custom experiences for each region. They set up dynamic store locators and managed Google My Business profiles to improve local search visibility. Customers could easily find nearby outlets, see reviews, and interact directly. Additionally, Schneider created microsites for specific campaigns and local events, helping make marketing efforts feel personal and relevant. Automated IVR systems helped manage calls and feedback efficiently, while targeted Meta Ads and Google Ads ensured they reached the right audience with the right message. They also integrated social media feeds into their outlets’ online presence, kept a real-time product catalogue updated, and even deployed AI agents to deliver personalized customer interactions at scale. Results and Impact The results were nothing short of remarkable. After implementing their hyperlocal strategy, Schneider Electric saw a 30% increase in monthly orders across their Indian outlets. Local visibility also skyrocketed views on Google My Business listings increased by 5x, making it much easier for customers to discover stores nearby. Customer engagement deepened as well. Click-to-call interactions tripled, and physical store visits rose by another 3x, proving that hyperlocal efforts were translating into real-world foot traffic. Lead generation exploded, with a 4x growth in first-party leads, including a 92%+ increase in both first-party and call leads. In just three months, Schneider generated over 14,000 high-quality leads across its 349 outlets a direct testament to the power of personalized regional marketing. Beyond the numbers, Schneider achieved other valuable wins: Brand visibility and consistency improved across every digital and physical touchpoint. Customer acquisition and retargeting costs dropped thanks to efficient omnichannel engagement. Repeat orders grew by 6x, showing that local loyalty was being successfully built. Automated SEO efforts pushed their stores higher in local search rankings, driving more organic traffic. Lessons for Entrepreneurs Schneider Electric’s experience offers powerful lessons for any entrepreneur or business owner. First, hyperlocal marketing works. No matter how big or small your business is, reaching people where they are geographically and emotionally can dramatically increase engagement and sales. Second, data and personalization are essential. By understanding your audience’s behavior and tailoring your message accordingly, you can build stronger, more lasting customer relationships. Third, consistency across all platforms matters. Customers now interact with brands across websites, social media, search engines, and in-person having a unified experience across all of these touchpoints strengthens trust and loyalty. Finally, Schneider’s success proves that scalable local strategies are possible. Whether you operate one store or hundreds, technology and smart marketing tactics can help you grow without losing that local, personal touch. Conclusion By blending technology, personalization, and community focus, Schneider Electric transformed its local presence in India. For entrepreneurs today, the message is clear: Think global, but market hyperlocal. When you meet your customers where they are and speak their language growth isn’t just possible, it’s inevitable.